Free assessment · Around 5 minutes

How much friction is hiding inside your business?

This free business efficiency assessment gives established business owners an initial view of where processes, systems, owner dependency and administration may be restricting capacity.

Free · No account needed · Instant results

Most established businesses are not held back by a lack of effort. They are held back by friction — the re-entered data, the decisions that still need the owner, the work that quietly comes back around. Answer 24 plain-English questions and see where yours is most likely sitting.

What you get

A clear read on where effort is leaking — in five minutes.

An overall Friction Score
A single figure out of 100, with a plain-English reading of what that level of friction usually feels like day to day.
A score for each of six areas
So you can see whether the pressure is coming from owner dependency, process, systems, people, the customer journey or your numbers.
Your two highest-friction areas
The places where a closer look is most likely to be worth your time.
A private results page
Emailed to you with a link you can return to later or share internally with your team.

What it looks at

Six areas where established businesses lose the most effort.

Owner Dependency

How much still routes through you.

Processes

Whether important work has a repeatable way of being done.

Systems & Technology

Where information is moved and re-entered by hand.

People & Delegation

Whether delegated work stays delegated.

Customer Journey

How much avoidable follow-up customers create.

Data & Control

Whether you can see and trust the numbers.

How it works

Twenty-four questions. No jargon. No preparation needed.

Each question describes a situation you will recognise, and you pick the answer closest to how things actually work — not how they are supposed to work.

One final question asks where you think the biggest problem sits. It is not scored. We ask because it is useful to see whether your instinct matches what the assessment points to.

Then we ask for your name, business name and email so we can save your score and send you the link. Your results appear straight away.

Being straight with you

This is a starting point, not a diagnosis.

The Business Friction Score is a free, self-assessed indicator. It reflects how you describe the business today, and it is deliberately cautious about what it claims.

It is not our Client Diagnostic. That is a paid, BIP-led piece of work: evidence-based, human-reviewed, and built on interviews and observation rather than a questionnaire. The score is simply a useful way to see whether a closer look is worth your time.

We will not invent numbers. Where something is uncertain, the results say so.

Your data

What we do with what you tell us.

  • We store your answers and score so we can show you your results and keep your private link working.
  • We use your email to send your results, and to arrange a conversation only if you ask for one. There is no automatic sales call.
  • Marketing emails are opt-in, and you can unsubscribe at any time. You get your results either way.
  • We never sell your data. Read the privacy policy.

Start here

Five minutes now, or another year of wondering.

You will have your Business Friction Score before you finish your coffee.