BIPCase study
The Bar UK
Mobile bar and events business
Building the foundations of a new business from the ground up.
The Bar UK came to Business Impact Partners at the beginning of its journey. Rather than treating the website, brand and operations as separate projects, we developed them together so the customer experience and the way the business runs behind the scenes support each other from day one.
- Start-up
- Brand
- Web
- Process
The business context
Starting with nothing already in place.
The Bar UK came to BIP at the very beginning, with the brand, the customer experience and the operation behind it all still to be designed.
A new business can design its operation deliberately rather than inherit one. That was the opportunity here: decide how enquiries, delivery, communication and payment should work before habits formed around them.
What we worked on
Brand, journey and operation designed together.
- Brand identity and website
- Created the brand direction and digital presence needed to launch the business clearly and professionally.
- Business processes
- Designed the core processes needed to take the business from enquiry through to delivery.
- Client journey and communications
- Built a clear customer journey with the right communication at each stage, reducing uncertainty for both the client and the business.
- Payment processing
- Established a practical payment process connected into the wider client journey.
The result
A launch with foundations underneath it.
Result
A new business launched with its brand, customer journey and operational foundations designed as one connected system.
What this demonstrates
Brand and operations as one piece of work.
- Brand identity and website build
- Customer journey design
- Process design for a new operation
- Payment and enquiry handling
Related BIP work: website, brand and process support and how a BIP engagement runs.
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